Get your story noticed

Get your story noticed

After nearly 20 years in the media industry, on both sides of the journalism/PR fence, we’ve got a pretty good idea of how to pull together a great news release that stands out from the crowd and will get picked up. We’re always happy to help people and...
Thinking ahead to post-lockdown

Thinking ahead to post-lockdown

If someone had told me six months ago a virus could shut the whole world down, I’d never have believed it. That’s the stuff of bad sci-fi movies, I’d have said. Even a month ago, when some people in my inner circle started fretting about school and business closures...
Challenging times for us all

Challenging times for us all

Like most event organisers, all of us at Frolic PR were disappointed to hear this afternoon’s announcement that indoor events with over 100 people are now banned until further notice. It’s a bitter blow, even if we did know it was coming.  Frolic PR...
Punctuality equals professionalism

Punctuality equals professionalism

We’ve had several incidences so far this year – personal and professional – where people have arrived late or not at all for meetings and events. The latecomers bustle in, out of breath, some apologetic but others not at all fazed. The people who don’t come at all...
Being original matters

Being original matters

If imitation is the sincerest form of flattery, surely plagiarism must be a compliment of sorts. So someone said to me recently when I told him how a fellow student had copied, word for word, a short assignment I’d posted on an online forum.  “It must be...
Giving back to the community

Giving back to the community

One of the things I’ve realised in the year or so since founding Frolic PR is how much I want to support the community the company is a part of.  I’ve lived in Whakatane 10 years and, while I wondered what I’d got myself in for that first year, I can’t...