Blog
Being original matters
If imitation is the sincerest form of flattery, surely plagiarism must be a compliment of sorts. So someone said to me recently when I told him how a fellow student had copied, word for word, a short assignment I’d posted on an online forum. “It must be...
Giving back to the community
One of the things I’ve realised in the year or so since founding Frolic PR is how much I want to support the community the company is a part of. I’ve lived in Whakatane 10 years and, while I wondered what I’d got myself in for that first year, I can’t...
Big plans for 2020
It’s already three weeks into the new year so we’re a bit late writing about our 2020 goals, but in our defence we’ve been enjoying a lovely holiday. We’re now fully rested and ready to sink our teeth into the year and get on with the many projects...
Everyone needs a role model
If you’re lucky enough, you’ll have a mentor, someone who inspired you and perhaps continues to do so. There’ll be someone who motivated you to get into your chosen field, who gave you your start, who cheered you on and never wavered in their belief that you could...
Standing tall
This house reminded me of something last week. I’ve walked past it more times than I can count over my lifetime and have never seen it in quite the way I did last week. It’s one of the few houses left on its block from when I was a child. It might even be...
Why your business needs a PR manager
Want to protect, enhance or build reputation? Engage with clients? Share your stories? Of course you do; all the above are part of running a successful business. But when you’re tied up with day-to-day work, how do you achieve those things? Simple. You need a good PR...
Business lessons
Someone asked me the other day what the biggest thing I’d learned in my first year of business was. It was a tough question! My journey so far has been littered with lessons and it’s hard to narrow it down to just one. But there are a few that stand out. I thought I’d...
Having it all
Freelance writers and communications consultants have the best of both worlds, writes Justine McLeary. When I had my first child and found myself a mothers’ circle, I’d sit and listen to my new friends talking about how they missed work. They wouldn’t trade their...
In the beginning, there were books
A childhood spent reading led to a lifelong passion for words, says incurable bookworm Justine McLeary. When I was two, my mother tells me, I could read certain words in the local newspaper. At six, I was spelling words most 12-year-olds had yet to master. On my...
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