Blog
Get your story noticed
After nearly 20 years in the media industry, on both sides of the journalism/PR fence, we’ve got a pretty good idea of how to pull together a great news release that stands out from the crowd and will get picked up. We’re always happy to help people and...
Thinking ahead to post-lockdown
If someone had told me six months ago a virus could shut the whole world down, I’d never have believed it. That’s the stuff of bad sci-fi movies, I’d have said. Even a month ago, when some people in my inner circle started fretting about school and business closures...
Challenging times for us all
Like most event organisers, all of us at Frolic PR were disappointed to hear this afternoon's announcement that indoor events with over 100 people are now banned until further notice. It's a bitter blow, even if we did know it was coming. Frolic PR is a...
Punctuality equals professionalism
We’ve had several incidences so far this year – personal and professional – where people have arrived late or not at all for meetings and events. The latecomers bustle in, out of breath, some apologetic but others not at all fazed. The people who don’t come at all...
Being original matters
If imitation is the sincerest form of flattery, surely plagiarism must be a compliment of sorts. So someone said to me recently when I told him how a fellow student had copied, word for word, a short assignment I’d posted on an online forum. “It must be...
Giving back to the community
One of the things I’ve realised in the year or so since founding Frolic PR is how much I want to support the community the company is a part of. I’ve lived in Whakatane 10 years and, while I wondered what I’d got myself in for that first year, I can’t...
Big plans for 2020
It’s already three weeks into the new year so we’re a bit late writing about our 2020 goals, but in our defence we’ve been enjoying a lovely holiday. We’re now fully rested and ready to sink our teeth into the year and get on with the many projects...
Everyone needs a role model
If you’re lucky enough, you’ll have a mentor, someone who inspired you and perhaps continues to do so. There’ll be someone who motivated you to get into your chosen field, who gave you your start, who cheered you on and never wavered in their belief that you could...
Standing tall
This house reminded me of something last week. I’ve walked past it more times than I can count over my lifetime and have never seen it in quite the way I did last week. It’s one of the few houses left on its block from when I was a child. It might even be...
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