Being original matters

Being original matters

If imitation is the sincerest form of flattery, surely plagiarism must be a compliment of sorts. So someone said to me recently when I told him how a fellow student had copied, word for word, a short assignment I’d posted on an online forum.  “It must be...

Exciting new project underway

We’ve just started supporting the team at EPIC Whakatane Town Centre with various promotional initiatives. EPIC is a collective of businesses that promotes the CBD as an attractive, vibrant place for community members and visitors to spend time, shop, eat and...
Giving back to the community

Giving back to the community

One of the things I’ve realised in the year or so since founding Frolic PR is how much I want to support the community the company is a part of.  I’ve lived in Whakatane 10 years and, while I wondered what I’d got myself in for that first year, I can’t...
Big plans for 2020

Big plans for 2020

It’s already three weeks into the new year so we’re a bit late writing about our 2020 goals, but in our defence we’ve been enjoying a lovely holiday. We’re now fully rested and ready to sink our teeth into the year and get on with the many projects...
Exciting changes behind the scenes

Exciting changes behind the scenes

The Frolic team is expanding, with the addition of Nicole Leach into the office. Nicole moved to the Bay of Plenty from Kapiti a year or two ago and has an extensive marketing, event management and sales background. She’s now a full Frolic partner and...