Out with the old

Out with the old

As writers, we’ve always been guided by the inverted pyramid when creating copy. This is the most basic principle of writing: putting the most important, newsworthy and factual stuff first. It means readers get the facts quickly and stories can be edited (always from...
Get your story noticed

Get your story noticed

After nearly 20 years in the media industry, on both sides of the journalism/PR fence, we’ve got a pretty good idea of how to pull together a great news release that stands out from the crowd and will get picked up. We’re always happy to help people and...
Thinking ahead to post-lockdown

Thinking ahead to post-lockdown

If someone had told me six months ago a virus could shut the whole world down, I’d never have believed it. That’s the stuff of bad sci-fi movies, I’d have said. Even a month ago, when some people in my inner circle started fretting about school and business closures...
Challenging times for us all

Challenging times for us all

Like most event organisers, all of us at Frolic PR were disappointed to hear this afternoon’s announcement that indoor events with over 100 people are now banned until further notice. It’s a bitter blow, even if we did know it was coming.  Frolic PR...
Punctuality equals professionalism

Punctuality equals professionalism

We’ve had several incidences so far this year – personal and professional – where people have arrived late or not at all for meetings and events. The latecomers bustle in, out of breath, some apologetic but others not at all fazed. The people who don’t come at all...